ISBN-13: 9781604560022 / Angielski / Twarda / 2008 / 318 str.
ISBN-13: 9781604560022 / Angielski / Twarda / 2008 / 318 str.
Effective management of customer satisfaction and complaints is essential for organisations in terms of profitability and sustainability. Ineffective handling of complaints increases frustration and dissatisfaction, reinforces negative consumer reactions a