Tourism in the New Europe

ISBN-13: 9780080447063 / Angielski / Twarda / 2006 / 262 str.

Opis

Focuses on small firms in European tourism. This work is intended for those engaged in research relating to tourism SMEs in transitional economies throughout the world and students studying modules on small businesses as part of their final year undergraduate and postgraduate degree programmes.

Spis treści

Small firms in the new Europe: an overview (M. Augustyn and R. Thomas); Competitive advantage in virtual teams of e-Entrepreneurs: evidence from the European tourism and hospitality industry (H. Matlay and P. Westhead); The economic performance of the Slovak tourism businesses (V. Baláž); Strategic imperatives for tourism SMEs in Europe (C. Dale and N. Robinson); The role of SMEs in tourism development: An industrial district approach applied to Killarney, Ireland (Z. Mottiar and T. Ryan); Social enterprise in the UK Tourism industry (J. Pheby); Scottish rural tourism enterprises and the sustainability of their communities: a local Agenda 21 approach (D. Leslie); Tourism SMEs in the context of sustainability: a case study of Pomerania Voivodship, Poland (B. Marciszewska and A. Staszewska); Developing rural tourism in Finland through entrepreneurship (R. Komppula); Linking rural heritage and traditions with tourism SMEs in Slovenia (S. Sibila Lebe); Strategies for small and medium sized hotels in the Slovak Republic (M. Gúèik, V. Maráková, I. Šípkova); The Effectiveness of Promoting Package Tours by Polish Travel Agents (J. Staszewska, J. Klisinski, I. Sowier-Kasprzyk); Encouraging enhanced customer relationship management in accommodation SMEs: the case of Seville, Spain (M. Castellanos-Verdugo, Ma de los Angeles Oviedo-Garcia and N. Veerapermal); Motivation and business performance: a case study of tourism SMEs in Norway (H. Holmengen); Tourism SMEs in an aspirant member state: Turkey (S. Mehter Aykin and V. Altintas); Small business in the tourism and hospitality industry of Russia (Vi. Saprunova); Small firms in the new Europe: key issues, conclusions and recommendations (M. Augustyn and R. Thomas).

O autorze

UK Centre for Events Management, Leeds Metropolitan University, UK,
Hull University Business School @ Scarborough, UK