Tourism in China

ISBN-13: 9780789012814 / Angielski / Twarda / 2002 / 346 str.

Alan A. Lew; Kaye Sung Chon; Lawrence Yu

Opis

Examine China's impact on the world tourism market
Tourism in China is a comprehensive study of tourism and the travel industry in China--past, present, and future. Since joining many of its Asia-Pacific neighbors in identifying tourism as a vehicle for socioeconomic growth and poverty alleviation, China has become the leader in the Asian travel industry, surpassing all forecasts with high and constant growth in international and domestic tourism activity. In fact, the World Trade Organization predicts that by 2020, China will become the world's leading tourism destination, receiving 145 million visitors. This timely book examines the diverse opportunities and challenges the country's tourism industry faces in meeting those projections.
A unique, interdisciplinary guide that appeals to practitioners and academics, Tourism in China has been called probably the most in-depth analysis of China's tourism industry by the World Trade Organization's Dr. Harsh Varma. The book presents a collection of articles--scholarly in nature, comprehensive in scope--that serves as a significant (and much-needed) reference on Chinese tourism, though not including minority or border tourism, or the Hong Kong or Taiwan markets. The industry's historical development, its impact on the Chinese economy and ecology, and its current and future markets are examined extensively.
Tourism in China also examines:

• the impressions of Western travelers in China during the 19th century
• the tourism boom and its development since 1978
• the development of ecotourism in China's nature reserves
• the effect of the tourism boom on the hotel industry
• the development of theme parks in China.

With two-thirds of China's provincial governments committed to making tourism one of their pillar industries, it is essential that tourism professionals, academics, and students around the world have a thorough understanding of this leader in current and future world travel. Tourism in China provides a detailed look at how the country s tourism industry was built and how it will continue to expand. Helpful tables and figures, as well as a glossary of relevant terms, make the information easy to access and understand."

Spis treści

• About the Editors
• Contributors
• Foreword
• Section I. Introduction and Historical Development
• Chapter 1. Introduction: China's Tourism Boom
• China's Tourism Environment
• International Tourism Environment
• The Chapters
• Chapter 2. China's Tourism Development Since 1978: Policies, Experiences, and Lessons Learned
• Tourist Movement
• Tourism Infrastructure
• The Context of China's Tourism Policies
• Experiences and Lessons
• Conclusion
• Chapter 3. China in the Eyes of Western Travelers, 1860-1900
• Background
• Routes and Modes of Travel
• Travelers and Travel Narratives
• Implications
• Chapter 4. Chinese Vernacular Heritage As a Tourist Attraction: The Case of Beijing
• Introduction
• Vernacular Architecture As a Sign of Identity
• Quadrangles and the Cultural Identity of Beijing
• Urban Modernization versus Vernacular Quadrangles
• Turning the Quadrangle into a Tourist Attraction
• Conclusion
• Section II. Research and Impacts
• Chapter 5. Tourism Research in China
• Tourism Research Institutions
• Outline of Tourism Research Development
• Dissemination of Research Findings
• Trends and Problems
• Recommendations
• Conclusion
• Chapter 6. Economic Impact of Tourism in China
• Tourism's Export Contributions to the Chinese Economy
• The Economic Contributions of Chinese Domestic Tourism
• Tourism, Jobs, and GDP
• Tourism and Chinese Regional Development
• Tourism and Poverty Alleviation
• Look to the Future: Challenges and Policy Options
• Chapter 7. Ecotourism in China's Nature Reserves
• Nature Reserves and Ecotourism: Context and Policy Issues
• The Role of Ecotourism in Reserve Finance
• The Role of Ecotourism and Local Development
• Infrastructure and Environmental Management
• Staffing Issues
• The Visitor Experience and Interpretation
• The Example of Jiuzhaigou Biosphere Reserve, Sichuan Province
• Section III. Industry and Development
• Chapter 8. Critical Issues in China's Hotel Industry
• China's Hotel Industry
• Consolidation and Brand Development
• Development Strategy by Global Hotel Companies
• Analysis of Hotel Financial Performance
• Conclusion
• Chapter 9. Travel Agencies in China at the Turn of the Millennium
• Overview of the Development of China's Travel Agencies
• China's Travel Agencies Today
• Major Problems Faced by China's Travel Agencies Today
• Conclusion and Recommendations
• Chapter 10. China's Tourist Transportation: Air, Land, and Water
• Air Transportation
• International Tourist Land and Water Transportation
• Domestic Tourist Surface Transportation
• Transportation Issues in China's Future
• Chapter 11. An Assessment of Theme Park Development in China
• Theme Park Development
• Elements of Success
• Reasons for Failure
• Prospects Facing the Theme Park Industry in the Twenty-First Century
• Section IV: Tourism Markets
• Chapter 12. Tourism Marketing in the People's Republic of China
• Current Market Situation
• Tourism Marketing at the National Level
• Tourism Marketing and Promotion
• Issues Affecting the Development of China's Tourist Markets
• Summary
• Chapter 13. Short- and Long-Haul International Tourists to China
• Foreign Visitors in China
• Growth of Long-Haul Foreign Visitors
• Characteristics of Long-Haul Visitors
• Spatial Concentration and Changes
• Conclusion
• Chapter 14. Leisure in China
• Characteristics of Leisure in China
• Leisure Products in China
• Conclusion: Toward the Emergence of a Leisure Industry
• Chapter 15. Mainland Chinese Outbound Travel to Hong Kong and Its Implications
• China's Outbound Travel
• Destination Hong Kong
• Mainland Tourists
• Policy Implications for Hong Kong
• Conclusion
• Section V: Conclusion
• Chapter 16. World Trade and China's Tourism: Oppor

O autorze

Kaye Sung Chon, Zhang Guangrui, Alan A. Lew, John Ap, Lawrence Yu