Tourism and Hotel Development in China : From Political to Economic Success

ISBN-13: 9780789012586 / Angielski / Miękka / 2005 / 322 str.

Hanqin Qiu Zhang; Hanquin Qiu Zhang

Opis

Follows the journey of China's tourism industry from a public relations vehicle, restricted by the economy and controlled by the government, to an important source of commerce for a country whose national economy was nearly on the verge of collapse.

Spis treści

• Preface
  
• Chapter 1. Introduction: Background Information on China
  
• Geography
  
• Population and Culture
  
• Politics and Economics
  
• Tourism Development
  
• Chapter 2. Historical Review of Tourism
  
• Travel and Tourism Pre-1949
  
• Travel and Tourism Post-1949
  
• Chapter 3. China’s Inbound Travel
  
• Introduction
  
• Chronology of International Tourism Development in China
  
• Major International Tourism Markets in China
  
• Characteristics of the Foreign Tourist Inbound Market
  
• Major Destinations of International Tourists
  
• Popular Urban Tourist Destinations in China
  
• Chapter 4. Domestic Tourism
  
• Introduction
  
• Historic Development of Domestic Tourism in China
  
• Social, Economic, and Political Factors Affecting Domestic Tourism
  
• Characteristics of Domestic Tourism
  
• Development Potential of Domestic Tourism
  
• Conclusion
  
• Chapter 5. China’s Outbound Travel
  
• Introduction
  
• Economic Growth in Asia-Pacific and China
  
• Aspects of China’s Outbound Tourism
  
• Case Study: Outbound Travel to Hong Kong
  
• Conclusion
  
• Chapter 6. The Evolution of National Tourism Policies
  
• Introduction
  
• Tourism Serves As Part of Foreign Affairs (1949-1966)
  
• Tourism Serves As a Diplomatic Tool (1966-1978)
  
• Chapter 7. The Government’s Role in Developing Tourism in China
  
• Introduction
  
• 1978-1985
  
• 1986-1991
  
• 1992-2002
  
• Conclusion
  
• Chapter 8. Tourism Policy Implementation in China
  
• Introduction
  
• Concept of Policy Implementation
  
• Examination of Tourism Policy Implementation in China
  
• Two Patterns of Tourism Policy Implementation in China
  
• Opportunities and Difficulties in Tourism Policy Implementation
  
• Conclusion
  
• Chapter 9. China Travel Services
  
• Introduction
  
• Historical Development of Travel Services in China
  
• Development Characteristics of the Travel Services Industry
  
• Performance of Different Types of Travel Agencies
  
• Future of Travel Agencies
  
• Challenges and Opportunities Facing Travel Services in China
  
• Conclusion
  
• Chapter 10. World Hotel Development Trends and Their Influence on China’s Hotel Industry
  
• Introduction
  
• Western Chains’ Domination of the World Hotel Industry
  
• Hotel Company Business Formats
  
• Comparison of China’s and Foreign Hotel Companies
  
• Conclusion
  
• Chapter 11. China’s Hotel Industry Development Since 1978
  
• Introduction
  
• Growth in Size of China’s Hotel Industry
  
• Hotel Categories in China
  
• Hotel Ownership in China
  
• Comparisons by Hotel Size
  
• Key Influences on China’s Hotel Industry Development
  
• Conclusion
  
• Chapter 12. Hotel Chain Development in China
  
• Introduction
  
• Global Dominance of Chain Hotels
  
• Hotel Chain Development Strategies
  
• General Overview of Hotel Chain Operations
  
• Barriers to Hotel Chain Development
  
• Conclusion
  
• Chapter 13. Hotel Operations in China: Outsourcing
  
• Introduction
  
• An Overview of Outsourcing
  
• A Case Study in Shanghai
  
• Conclusion
  
• Chapter 14. Compensation and Incentive Management in Chinese Hotels
  
• Introduction
  
• Historical Development of Employee Compensation in China
  
• China’s Compensation Laws
  
• Labor Problems in Hotels
  
• New Strategy
  
• Conclusion
  
• Chapter 15. Employee Motivation in Chinese Hotels
  
• Introduction
  
• Present Job Market
  
• Work Motivation in Chinese Hotels
  
• A Survey of Ho

O autorze

Ray J Pine, Terry Lam *Deceased*, Hanquin Qui Zhang