Tourism and Hospitality in Asia: Crisis, Resilience and Recovery

ISBN-13: 9789811957628 / Angielski / Twarda / 2023 / 347 str.

Azizul Hassan; Anukrati Sharma; James Kennell

Opis

This book analyses the ways in which crises, including COVID-19, can be managed within the tourism and hospitality industries in Asia, in ways that support the future of these industries and help to make them more resilient. This book supports efforts to develop a new direction for the tourism and hospitality industry by considering their development holistically in the context of sustainable development. Going further, this book highlights actions to make the tourism system more resilient to external shocks and crises.Readers of this book will get insights into the economic, social, technological, and environmental implications of crises on the tourism and hospitality industry in Asia, including issues within the food and beverage industry in the Asian post-COVID-19 period. This book has three major objectives: to explore the crisis context of Asian tourism and hospitality, to present multiple cases from countries in Asia, and finally to envisage the paths to make the Asian tourism system more resilient, through the discussion of new trends and issues emerging following the pandemic.This book examines the economic, social, environmental, and technological implications of crises on the Asian tourism and hospitality industry and discusses the various ways of managing these crises more efficiently, contributing new knowledge to the industry. In its wider context, this book covers tourism management, crisis management, and destination management. At the more micro level, themes explored include tourism economics, marketing management, hospitality management, food and beverage management and tourism technology.

Spis treści

Introduction (Azizul Hassan et al)

The Crisis Context

Chapter 1. Crisis, Resilience and Recovery in Tourism and Hospitality: A Synopsis (Mohammed Ghanim Ahmed et al)

Chapter 2. Community Resilience and Crisis Management: Stakeholders Perspective of the Tourism Industry (Bindi Varghese and Joseph Chacko Chennattuserry)

Chapter 3. Corporate Social Responsibility in Tourism Post COVID-19 Pandemic: A Paradigm Shift (Samik Ray)

Chapter 4. Effects of COVID-19 on Consumer Behavior in the Tourism Industry (K. N. Lokesh Kumar and G. K. Jaya Bharath Reddy)

Chapter 5. Pandemic Crisis and Prospects of Tourism along the BCIM Economic Corridor (Saleh Shahriar)

Chapter 6. Impact of COVID-19 Pandemic on the Tourism and Hospitality Industry of Pakistan: An Insight from Techno and Social-Economics Crisis Perspective (Muhammad Saeed Meo et al)

Chapter 7. Indian Medical Tourism: Post COVID-19 Planning and Reviving Approaches (Hafizullah Dar and Kirti Kashyap)

Chapter 8. Disrupted Diners: Impacts of COVID-19 on Restaurant Service Systems and Technological Adaptations (Priyakrushna Mohanty et al)

Chapter 9. Impact of COVID-19 Outbreak on Smallholder Producers of Farming Products Supply to Tourism Business in Sri Lanka (Musthapha Mufeeth and Kaldeen Mubarak)

Resilience and Recovery in the Post COVID-19 Period

Chapter 10. Pandemic, Tourism and Economic Crisis: An Analysis of Performance of the Bangladesh Parjatan Corporation (Shuvra Chowdhury et al)

Chapter 11. Does Tourism and Hospitality Workplace Fun Influence Employee Deep Acting in a Moderated Situation? (Md. Aftab Uddin et al)

Chapter 12. COVID-19 Effects, Challenges and Recovery of Rural Tourism in Iran (Mana Khoshkam and Roya Rahimi)

Chapter 13. Role of Tourist Guides in Destination Recovery Process through Cultural Tourism Product Development in Post COVID-19 Period (Gül Erkol Bayram et al)

Chapter 14. How to Make Place Branding Content Viral in Pre and Post-Pandemic Situations through Instagram? (Gourav Roy and Varsha Jain)

Chapter 15. Influence of Ethnic Foods on Culture and Post COVID-19 (Nishi Priya et al)

Chapter 16. Effects of COVID-19 and Recovery Process in the Turkish Tourism Industry (Elham Anasori and Kemal Gürkan Küçükergin)

Chapter 17. The Impact of COVID-19 on Malaysia’s Hospitality and Tourism Industry: Any Recovery Measures for Transformation? (Velan Kunjuraman and Nitanan Koshy Matthew)

Chapter 18. Short and Long Term Recovery of Tourism as a Way out of COVID-19 Crisis: The Case of Turkey (Selcen Seda Türksoy)

Chapter 19. Digital Acceptance and Resilience in Rural Tourism Destination: A Case of Bali (I Gede Gian Saputra and Putu Diah Sastri Pitanatri)

The Future Ahead

Chapter 20. The Future of Post-Pandemic Tourism and Hospitality Industry: A Comprehensive Assessment (Hande Uyar Oğuz)

Chapter 21. Rerouting Tourism and Hospitality in Crisis: A Systematic Literature Review and Future Research Directions (Rokibul Hossain et al)

Conclusion (Azizul Hassan et al)

O autorze

Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. He earned his PhD from the United Kingdom. Dr. Hassan has been working for the tourism industry as a consultant, academic, and researcher for over two decades. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr. Hassan has authored over two hundred articles and book chapters in leading tourism outlets. He is also part of the editorial team of over thirty book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals.

Dr Anukrati Sharma is an Associate Professor in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. In 2015, she received a Research Award from the University Grants Commission(UGC), New Delhi, for her project “Analysis of the Status of Tourism in Hadoti and Shekhawati Region/Circuit (Rajasthan): Opportunities, Challenges, and Future Prospects.” Her doctorate from the University of Rajasthan is in Tourism Marketing, and she completed her dissertation research on Tourism in Rajasthan--Progress &Prospects. She has two postgraduate degree specialties --one in International Business (Master of International Business) and the other in Business Administration (Master of Commerce).  Her particular interest areas are Tourism, Tourism Marketing, Strategic Management, and International Business Management. She has edited books on Her Handbook, i.e., The Emerald Handbook of ICT in Tourism and Hospitality under Emerald Publishing UK, is in the press now. She is at present editing two books 1) "Overtourism as Destination Risk: Impacts and Solutions", Emerald Publishing UK under the Tourism Security – Safety Series and 2) "Future of Tourism: An Asian Perspective", Channel View Publications, UK. A member of 17 professional bodies, she has attended a number of national and international conferences and presented 45 papers. She has been invited as Speaker for talks/ lectures/ panel discussions by different countries such as Sri Lanka, Nepal, Uzbekistan and Turkey.

Dr James Kennell is a Reader in the School of Hospitality and Tourism Management at the University of Surrey in the United Kingdom. He carries out research into a range of issues in events, tourism and hospitality, with a specific focus on how politics and policy affect the governance of these industries. He has published a number of articles, book chapters and other papers on these topics and is a co-author of the core undergraduate textbook “Events Management: An Introduction” (Routledge). James is a regular contributor to a range of media and has been interviewed for BBC News, BBC Radio 4, The Guardian newspaper, China Daily and other outlets.

Dr Priyakrushna Mohanty is an Assistant Professor at the Department of Business Administration (Tourism), Christ University, Bengaluru, India. He has earned his PhD in Tourism Studies from the Pondicherry University, Puducherry, India. Dr PK is a recipient of the distinguished the University of Grants Commission (UGC) Senior Research Fellowship. He is also an awardee of the prestigious Travel Corporation (India) Gold Medal for his outstanding performance in Master’s Degree in Tourism Studies from Pondicherry University, India. Apart from Tourism Studies, Dr PK holds a Master’s Degree in Commerce along with three PG Diploma Degrees in Rural Development, Research Methodology, and Teaching Skills. Dr PK has served the Indian Railway Catering and Tourism Corporation Ltd. for two years following which he was recruited as a Guest Faculty in the Dept. of Tourism Studies, Pondicherry University. He has published more than fifteen articles and chapters in both international and national journals and edited books. Dr PK is passionate about academic areas of Tourism Sustainability, Sustainable Livelihood, Technology, and Tourism along with Gender issues in Tourism Development.