Tourism and Hospitality Management in Practice

ISBN-13: 9781032247601 / Miękka / 2023 / 152 str.

Opis

Tourism and Hospitality Management in Practice is a collection of real-world business cases with a particular focus on small and medium sized enterprises (SMEs) in different countries from around the world.

Recenzje

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Spis treści

Introduction; Case Preparation and Analysis for Students; Part 1 Resilience and Recovery Case 1  Pivoting in the Tourism Sector: COVID-19  Case 2 A Case of Resilience and Agility: The Craigdarroch Castle  Case 3 A Sudden Inhospitable Situation: The Everglade Hotel Case 4 Tourism Resort Employers and Employees Adapt to Pandemic Uncertainty; Part 2  Sustainable Tourism in Context Case 5 Rural Tourism Growth in Ghalegaun, Nepal  Case 6 A Sustainable Tourism Plan and Rebrand for Lagos, Nigeria  Case 7 Local I’a: A Social Enterprise Makes a Big Impact on a Small Scale; Part 3 Operations Management Case 8 The Peak Hotel: The Challenge of Succession and Family Firm Continuity Case 9 Marketing Strategy for Business Recovery: Tours of Exploration, a Travel Agency Case 10 Here’s a Tip: Paying It Forward May Backfire at Oven and Tap Case 11 Street Food in Ho Chi Minh City: Managing High Demand Case 12 A Story of Resilience at the Restaurant Comida Corrida; Part 4 Events and the Visitor Experience Case 13 Game, Set, and Match: Increasing the Economic Impact of a Tennis Tournament in Eastbourne, England Case 14 From Visitors to Trusted Messengers: Encouraging Climate Change Action through Post-visit Action Resources Case 15 The Local Wild Food Challenge: Translating a Chef’s Passion for Wild Food into a Sustainable Event

O autorze

Rebecca Wilson-Mah, EdD, is an associate professor in the School of Tourism and Hospitality Management and program head for the MA in tourism management at Royal Roads University, Canada. An award-winning case writer and reviewer, Rebecca creates applied, accessible, and authentic learning experiences with a particular focus on teaching with cases.