Tourism and Hospitality Development Between China and Eu

ISBN-13: 9783642359095 / Angielski / Twarda / 2014 / 276 str.

Guojun Zeng

Opis

Tourism and hospitality industry is facing a substantial amount of opportunities and challenges due to the globalization. The Third International Conference on Tourism and Hospitality between China and Spain (ICTCHS) provides a unique global forum for academics, thought leaders and key industry practitioners from diverse backgrounds and interests to meet, discuss and debate critical issues that will affect the future direction of tourism and hospitality research and practice.

Spis treści

Management and Sustainable Development of Hotels.- Marketing and Development of Tourism Destination.- Tourism Resource and Tourism Impact.- Tourism Resource, Safety and Education.