Tourism: The Engine of Prosperity

ISBN-13: 9781418485511 / Angielski / Twarda / 2004 / 188 str.

Mike Spinelli

Opis

The tourism industry did not come into world prominence until the inauguration of transcontinental jet travel. This was introduced in 1958 and gave birth to world tourism as we know it today. Because tourism is a new business, most legislators who approve government budgets do not fully understand it as it cannot be measured in material terms as can be done with industries such as oil, steel and cargo. This has resulted in shoestring budgets for departments of tourism. industry creating jobs, and facilitating exports worldwide. High international tourism arrivals have become synonymous with prosperity. legislators throughout the world. Those few countries that have recognized the importance of tourism and budget accordingly, have reaped the benefit to fuel their economy. This opportunity is available for any destination and the rewards are limitless. a manual for any destination wishing to grow their economy. An increase in international arrivals is the shortest route to prosperity. following 9/11 and discusses tourism versus terrorism. From there we stress the importance of a healthy tourism budget with emphasis on exactly what world leaders need to know to understand the importance of funding the growth of the international visitor count. travel industry is structured. Our book describes this and how travel packages are created and marketed within there. friendly. What a tourist friendly destination should look like is explained fully, together with many suggestions to build repeat visitors. provided for the use of icons and marquee names to promote your destination plus a complete chapter with general marketing ideas to dramatically increase your arrivals. Another chapter is dedicated to methods on the proper utilization of the Internet with information on optimizing search engines to access your web site.