Tourism Social Media: Transformations in Identity, Community and Culture

ISBN-13: 9781781902134 / Angielski / Twarda / 2013 / 250 str.

Ana Maria Munar;Szilvia Gyimothy;Liping Cai

Opis

This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.