Tourism Marketing and Management in the Caribbean (RLE Marketing)

ISBN-13: 9781138786332 / Angielski / Twarda / 2014 / 298 str.

Dennis J. Gayle; Jonathan N. Goodrich

Opis

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then examines aspect of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries being highlighted. Discussion of the impact of US and EU policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development.

Spis treści

1. Caribbean Tourism Marketing, Management and Development Strategies 2. The Caribbean Tourism Organization in Historical Perspective Part 1: Tourism Marketing and Management 3. Tourism in the Bahamas – An Appraisal 4. The Jamaican Tourist Industry: Domestic Economic Growth and Development 5. Tourism and Taxes: The Case of Barbados 6. Tourism Product Development and Marketing in St. Lucia 7. Formulating Tourism Development Strategy in Trinidad and Tobago 8. The Sociopolitical Implications of Tourism Development in Guyana  9. Tourism in Socialist Cuba Part 2: Sectoral Issues 10. Cruise Industry Outlook in the Caribbean Robert Dickinson 11. Health-care Tourism in the Caribbean 12. Innovation and the Future of Caribbean Tourism 13. Heritage Toruism and the Myth of Caribbean Paradise 14. Managing for Excellence in Caribbean Hotels 15. Integrating Tourism and Agricultural Development 16. The New Tourism in the Caribbean: Reappraising Market Segmentation Dennis Conway Part 3: The Impact of US and EC Policies 17. US Trade Policy and Tourism Development in the Caribbean  18. The Tourism Sector and Lomé IV Gabriel Part 4: Caribbean Tourism in the Year 2000 19. The Caribbean Tourism Organization’s Role in Caribbean Tourism Development Towards the Year 2000 20. Caribbean Tourism in the Year 2000 21. Conclusion.

O autorze

Multivolume collection by leading authors in the field