Tourism Marketing: - A Case Study of Himachal Pradesh

ISBN-13: 9786139958795 / Angielski / Miękka / 2018 / 64 str.

Rajan Chauhan

Opis

Tourist marketing states with activities of converting customer purchasing power into demand and on the basis of this assessment asks for development of facilities and services. In the marketing of Tourism product cannot be transported to the 'Consumer'. It is the 'Consumer' who comes to the 'Product' to consume it. The British Institute of Marketing defines Tourism marketing as "Marketing is the management function which organizes and directs all the business activities involved in assessing and converting customer power into effective demand for a Specific product or service and in moving the product or service to the final customer or user so as to achieve the profit target or other objectives set up by the company."

O autorze

Chauhan, Rajan
Dr. Rajan Chauhan completed B.com from Himachal Pradesh University Shimla and MBA from Institute of Chartered Financial Analysts of India(ICFAI). His publication is based on Tourism Marketing.