Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTS

ISBN-13: 9781349474714 / Angielski / Miękka / 2014 / 265 str.

Marcello M. Mariani; Rodolfo Baggio; Dimitrios Buhalis

Opis

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.

Spis treści

Introduction; Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, Christian Longhi PART I: ICT AND TOURISM 1. Tourism Branding, Identity, Reputation, and Word of Mouth in the Age of Social Media; Dimitrios Buhalis, Alessandro Inversini 2. Technological Innovation in E-Tourism: The Role of Interoperability and Standards; Rodolfo Baggio 3. Open Data: Challenges and Opportunities for the Tourism Industry; Christian Longhi, Jean-Bernard Titz, Lucas Viallis 4. The Role of ICT within Tourism Development Processes in Post-Industrial Sites: Empirical Evidence from Poland; Justyna Majewska, Szymon Truskolaski 5. E-Reputation Management and Strategic Business Development Using Web 2.0 Tools: The Case of the Hotel Industry; Franck Sosthe, Christel Douyere 6. Segmentation of Repeat Visitors with the Help of Passive Mobile Positioning; Andres Kuusik, Margus Tiru PART II: TOURISM SYSTEMS AND NETWORKS 7. Network Structure and Performance in the Tourism Industry; Wojchech Czakon 8. Cooperative and Coopetitive Practices: Cases from the Tourism Industry; Mika Kylanen, Marcello M. Mariani 9. Public and Private Sector Specificity as a Determinant of Cooperation in a Tourist Region; Katarzyna Czernek, Pawel Piotrowski 10. Accessibility of Cities and Regions in Supra-National Branding: The Case of Rail Baltic; Malla Paajanen 11. Success Factors for Collaborative Destination Marketing; Giulio Pattanaro 12. Experiential Marketing and Destination Management: Do Formal Network Strategies Matter? Francesco Maria Barbini, Manuela Presutti, Lucrezia Zambelli

O autorze

Rodolfo Baggio, Bocconi University, Italy Francesco M. Barbini, University of Bolognia, Italy Dimitrios Buhalis, Bournemouth University, UK Wojciech Czakon, University of Economics in Katowice, Poland Katarzyna Czernek, University of Economics in Katowice, Poland Christel Douyère, University of Nice Sophia Antipolis, France Alessandro Inversini, Bournemouth University, UK Andres Kuusik, University of Tartu, Estonia Mika Kylänen, Lahti University of Applied Sciences, Finland Christian Longhi, University of Nice Sophia Antipolis, France Justyna Majewska, Poznan University of Economics, Poland Marcello M. Mariani, University of Bologna, Italy Malla Paajanen, Aalto University, Finland Giulio Pattanaro, University of Turin, Italy Pawe? Piotrowski, University of Economics in Katowice, Poland Manuela Presutti, University of Bolognia, Italy Franck Sosthé, University of Nice Sophia Antipolis, France Margus Tiru, University of Tartu & Positium LBS, Estonia Jean-Bernard Titz, Dev Help, Telecom Valley, France Szymon Truskolaski, Poznan University of Economics, Poland Lucas Viallis, University of Nice Sophia Antipolis, France Lucrezia Zambelli, University of Bolognia, Italy