Tourism Management And Marketing: Advancement Issues In Armenia

ISBN-13: 9783330038943 / Angielski / Miękka / 2017 / 176 str.

Gayane Tovmasyan

Opis

Changes and developments in many sectors, areas and branches of economy occur in the global world constantly. One of these branches is tourism, the enlargement of which influences other areas of economy due to tourism multiplier effect. Therefore, it is of high necessity to analyze the global tourism market, demand and supply of services and, founded on the own touristic assets, to be perfectly positioned in international tourism market and to promote tourism products. The enhancement of various types of tourism is of high priority in Armenia on the basis of existing assets: cultural-historical tourism, religious tourism, spa-resort tourism, ecotourism, agritourism, gastronomy tourism, sports and adventure tourism, urban tourism. Rested on SWOT analysis, the monograph reveals the main issues of tourism advancement and offers numerous steps regarding to management, marketing and investment issues, service quality and competitiveness. The book is intended for students, researchers, educators, state organs of tourism management, organizations, workers of the sphere, etc.

O autorze

Gayane Tovmasyan is PhD in Economics, Researcher at ''AMBERD'' Research Center of the Armenian State University of Economics and Professor at the Public Administration Academy of the Republic of Armenia. She is the author of around 50 scientific articles in tourism and other spheres, author of a scientific monograph and two manuals for students.