Tourism, Hospitality and Digital Transformation: Strategic Management Aspects

ISBN-13: 9780367150006 / Angielski / Miękka / 2019 / 228 str.

Kayhan Tajeddini; Vanessa Ratten; Thorsten Merkle

Opis

Innovation and technological advancements can be disruptive forces especially for conventional business in the hospitality and tourism industries. The book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively.

Spis treści

1. Tourism, Hospitality and Digital Transformation: The Relevance for Society  2. Digitalization in the Hotel Industry  3. Change Management and Leadership in the Fourth Industrial Revolution  4. Love is the Bridge between You and Everything: Relationships of Identity, Experience, and Benevolence to Travelers’ Loyalty and Willingness to Purchase  5. Understanding organizational agility: evidence from the hotel industry in Iran 6. The Application of Theories about Capital Structure: Packing Order, Trade-off and Signaling in the Hotel Units in Portugal  7. Do Customers Really Matter? Effect of Customer Orientation on Innovativeness: Evidence from Hotel Industry in Poland   8. Destination Functional Attributes and Tourists’ Revisit Intention to Sri Lanka’s Pasikuda: A Critical Role of Destination Brand Equity  9. Digital Application: Evidence from Zurich Airport  10. Innovation in Tourism Destination Marketing  11. Surf Tourism Knowledge System: A Conceptual Approach