ISBN-13: 9780415427562 / Angielski / Twarda / 2007 / 374 str.
ISBN-13: 9780415427562 / Angielski / Twarda / 2007 / 374 str.
Analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of 'creative tourism'. This book demonstrates the strengths and weaknesses of creativity as a tourism development strategy and marketing tool.