Tourism Analysis: A Handbook

ISBN-13: 9780582251601 / Angielski / Miękka / 1995 / 336 str.

Stephen L. J. Smith

Opis

This handbook offers practical advice and guidance on the use of quantitative techniques and procedures used in tourism planning, marketing, forecasting and analysis.

Spis treści

1. An overview of tourism research.
2. Defining and describing tourism.
3. Collecting data on tourism.
4. Understanding the tourist.
5. Segmenting the tourism market.
6. Forecasting tourism demand and market trends.
7. Selecting a site for business development.
8. Defining the geographic scope of the industry.
9. Describing tourism regions.
10. Shadow prices and non-marketing valuation.
11. Impact and evaluation methods.
Appendix.

O autorze

Stephen L J Smith