Tools of Engagement: Converting customers from targets to partners.

ISBN-13: 9781439217115 / Angielski / Miękka / 2008 / 216 str.

Tom Raycove

Opis

We are on the brink of great change, and the marketing landscape as we once knew it is over. Customers expect more from us than ever before and the rewards can be staggering. Old school marketing, through tools of interruption, is becoming less and less effective. We find ourselves in a world where we must move away from interruption marketing and into a new system called engagement marketing. Engagement is about providing customers with experiences. It's about treating customers the way they want to be treated and letting them know they really matter. Customers are not targets; they are partners in your success. Tools of Engagement: Converting customers from targets to partners, will help you develop positive shopping experiences and turn your customers into a virtual army of marketers.