To Sell Is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others

ISBN-13: 9781786891716 / Angielski / Miękka / 2018 / 272 str.

Daniel H. Pink

Opis

We're all in Sales now Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. Relying on science, analysis and his trademark clarity of thought, Daniel Pink shows that sales isn't what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on each new terrain: six new ways to pitch your idea, three ways to understand another's perspective, five frames that can make your message clearer, and much more.

Recenzje

Excellent . . . radical, surprising and undeniably true Harvard Business Review

O autorze

Daniel H. Pink is the author of the New York Times bestsellers Drive, To Sell Is Human and When. His books have sold millions of copies, have been translated into forty-two languages and have won multiple awards. Pink and his family live in Washington, D.C.