Timeshare Management

ISBN-13: 9781138416888 / Angielski / Twarda / 2017

Tammie Kaufman

Opis

Vacation ownership is becoming a mainstream travel product. Continued growth based on number of units sold and an increasing number of international brands has placed this segment in a very strong position. This book presents an understanding of the financing, marketing, sales, management, and human resource issues surrounding the subject.

Spis treści

Chapter 1 Vacation Ownership Resort Development: An Overview; Chapter 2 The Vacation Owner; Chapter 3 The Community; Chapter 4 Marketing Vacation Ownership Resorts; Chapter 5 The 12-Step Sales Process: Part 1; Chapter 6 The 12-Step Sales Process: Part 2; Chapter 7 Points Versus Weeks; Chapter 8 The Role of Exchange Companies; Chapter 9 Financing in the Timeshare Industry; Chapter 10 Managing Service Quality in Timeshare Operations; Chapter 11 Human Resources in Timeshare Operations; Chapter 12 Condominium Hotels; Chapter 13 Vacation Ownership Expansion;

O autorze

Tammie J. Kaufmann, Conrad Lashley, Lisa Ann Schreier