Introduction 1About This Book 1Foolish Assumptions 2Icons Used in This Book 3Beyond the Book 3Where to Go from Here 5Part 1: Getting Started With Tiktok -- The Movie Studio In Your Pocket 7Chapter 1: Using TikTok for the First Time 9Downloading TikTok for Your Mobile Device 10Creating Your Account 11Exploring Your Settings 14Updating your profile 15Updating your profile and privacy settings 17Creating Your First TikTok Video 19Chapter 2: Browsing TikTok 25Browsing on the Home Screen 25Liking and Commenting 27Sharing Videos 30Listening to Your Audience: Direct Messages and Inbox Notifications 33Responding to comments and mentions 35You've got mail! Checking your DMs 37Discovering Users and Content 38Chapter 3: Diving Deeper: Creating TikTok Videos 41Starting a Recording 42Picking Sounds for Your Video 47Choosing Effects for Your Video 50Selecting a Filter for Your Video 53Recording in TikTok versus Uploading 55Using Templates to Show Off Your Photos 57Chapter 4: Publishing Your TikTok Video 61Adjusting Clip Size after Recording 62Adding Filters and Effects to Recorded Videos 65Adding filters after recording 65Adding effects after recording 65Adding Sound to Recorded Videos 68Using sounds from TikTok 68Adding voiceover and narration 70Adding voice effects 72Adding Text and Stickers to Recorded Videos 73Adding text 73Adding stickers and emojis 76Pinning stickers, emojis, and text 78Publishing Your Video 79Creating a description and tagging 79Editing the cover image 81Setting privacy and sharing 83Chapter 5: Acclimating to TikTok Etiquette and Culture 85Becoming Familiar with TikTok Culture 86Speaking TikTok Jargon 88Knowing When to Like, Follow, or Share 90Winning Friends and Influencing People 92Catching the attention of major influencers 93Helping other TikTokers 93Understanding TikTok's Rules 95Chapter 6: Staying Safe on TikTok 99Setting Up Your Account Privacy 99Keeping Your Children Safe 104Protecting kids under 13 104Family pairing for teens 13 to 17 104Dealing with Bullies and Trolls 107Part 2: Building Your Tiktok Following 109Chapter 7: Looking at Your Profile Stats 111Understanding the Value of Followers 111Breaking Down Your Following, Followers, Likes, and Views 113Looking at Detailed Account Analytics 114Chapter 8: Creating Viral Content 119Understanding the TikTok Algorithm 119Identifying Trending Content 124Checking the discover page 124Finding content through search 127Grabbing Your Viewers' Attention 128Stay positive 129Keep your content clean 129Invoke emotion 131Use a ring light and microphone 131Clarify and organize your message 132Consider third-party tools 132Chapter 9: Reaching New Audiences with Advanced Features 137Duetting with Your Favorite Videos 138Stitching the End of a Video 141Livestreaming When You're TikTok Famous 142Part 3: Using Tiktok as a Business Tool 147Chapter 10: Using TikTok to Grow Your Business 149Understanding How Your Business Fits with TikTok 150Knowing Your Audience and Competition 151Integrating TikTok into Your Funnel 155Creating Content That Sells 157Chapter 11: Understanding TikTok Analytics for Your Business 159Knowing Which Data Is Important 160Understanding TikTok Analytics 161Getting Data from Third-Party Tools 164Part 4: The Part of Tens 165Chapter 12: My Ten Favorite TikTok Accounts 167Learning about ADHD with Catieosaurus 168Drawing with Dan Povenmire 168Following the Journey with Lexi McDonald 169Dancing with Bao Tran 169Interacting with Cheech & Chong 170Making Money with Trevin Peterson 171Sharing Pride with Josh Helfgott 171Getting Inspired with Shontez Davis 172Anchoring the News with Marcus DiPaola 172Learning about TikTok Trends with Jera Bean 173Chapter 13: Ten TikTok Business Accounts Doing It Right 175Sharing the News with The Washington Post 176Knowing Your Audience with Taco Bell 177Partnering with Dunkin' 178Dancing with Break the Floor 179Placing Product with Pop Sockets 179Playing Sports with the Utah Jazz Bear 180Recruiting Influencers with Bang Energy 181Entertaining with The Tonight Show Starring Jimmy Fallon 182Being Prepared with the American Red Cross 184Engaging Your Audience with Chipotle 185Chapter 14: Ten Ways to Grow Your Following 187Be Transparent and Vulnerable 187Stay Consistent 188Know Your Audience 188Include Your Community 188Build Up and Promote Others 188Engage Your Audience 189Be Entertaining 189Join Other Influencers 189Follow Similar Accounts 190Go Live 190Index 191
Jesse Stay is a data scientist, a digital strategist, and an author best known for his books Facebook Application Development For Dummies, Minecraft For Dummies, and Minecraft Recipes For Dummies.
