Ticket Operations & Sales Management in Sport

ISBN-13: 9781935412205 / Angielski / Miękka / 2022 / 198 str.

James Reese

Opis

In what promises to be one of the most current and comprehensive textbooks on the topic of ticket operations and sales management, James T Reese and a collection of academicians and practitioners provide insight, practical tips, and first-hand accounts of what it takes to excel in this growing and ever-changing industry. Chapters will cover topics such as customer service, sales, pricing, distribution, the secondary ticket market, and new ticketing technology.