Thoughtful Fundraising: Concepts, Issues and Perspectives

ISBN-13: 9780415394291 / Angielski / Twarda / 2006 / 224 str.

Mordaunt/Paton

Opis

Comprehensive and edited by leading names, this book takes a critical and discursive approach to the various forms and contexts of fundraising. Fundraising is a maturing profession, but one that is becoming increasingly controversial. Media reports of poor practice have contributed to concerns about the integrity of fundraisers and the uses which have been made of the resources they raise. As a result, a consensus now exists among senior figures in the industry about the changes that are required. Technique is no longer enough. Many more of the next generation of practitioners must be capable of considered reflection, organizational and inter-organizational strategic thinking and value-based leadership. Exploring new developments taking place in the area of fundraising, the specially commissioned articles, by experts in the field move the thinking in the profession beyond its familiar formulae and assumptions, opening up critical debate about the nature, contribution and limitations of fundraising. This volume is essential reading for anyone who aspires to work at senior levels in fundraising or is currently engaged in studying this challenging area.

Spis treści

Part 1  1. Two Thousand Years of Disreputable History  2. Different Traditions of Philanthropy  3. Fundraising as Marketing: Half a Truth is Better than None  Part 2  4. Know Your Donors  5. The Culture of Elite Philanthropy  6. Measuring and Managing Donor Value  7. Fundraising Campaigns  Part 3  8. Getting to Grips with the Demographics of Giving  9. Corporate Sponsorship and Partnerships  10. What Makes Foundations Tick?  11. When is the Price too High? Gaining Funding from Institutional Sources  Part 4  12. Benchmarking Fundraising Performance  13. Fundraising Regulation: For Whom and by Whom?  14. Formulating an Income Strategy to Fund the Mission  15. Images in Fundraising  16. Formulating an Income Strategy to Fund the Mission

O autorze

Jill Mourdaunt, Rob Paton