Thoughtful Fundraising : Concepts, Issues and Perspectives

ISBN-13: 9780415394284 / Angielski / Miękka / 2006 / 220 str.

Jill Mordaunt; Rob Paton

Opis

Comprehensive and edited by leading names, this book takes a critical and discursive approach to the various forms and contexts of fundraising.

Spis treści

Part 1  1. Two Thousand Years of Disreputable History  2. Different Traditions of Philanthropy  3. Fundraising as Marketing: Half a Truth is Better than None  Part 2  4. Know Your Donors  5. The Culture of Elite Philanthropy  6. Measuring and Managing Donor Value  7. Fundraising Campaigns  Part 3  8. Getting to Grips with the Demographics of Giving  9. Corporate Sponsorship and Partnerships  10. What Makes Foundations Tick?  11. When is the Price too High? Gaining Funding from Institutional Sources  Part 4  12. Benchmarking Fundraising Performance  13. Fundraising Regulation: For Whom and by Whom?  14. Formulating an Income Strategy to Fund the Mission  15. Images in Fundraising  16. Formulating an Income Strategy to Fund the Mission

O autorze

Jill Mourdaunt, Rob Paton