Acknowledgments viiForeword ixIntroduction xiChapter 1 Rise and Grind 1Chapter 2 The Energy You're Putting Out 7Chapter 3 If I'm Honest with Myself. . . 15Chapter 4 . . .Third Shift Entrepreneurs 23Chapter 5 Real World Education 35Chapter 6 Breaking Patterns 52Chapter 7 Taking Stock 61Chapter 8 Getting Paid to Learn 67Chapter 9 Building an Audience 88Chapter 10 Inviting People into the Process 104Chapter 11 Monopoly Advantages 120Chapter 12 Brave Conversations 124Chapter 13 Calculating Your Return on Initiative (ROI) 131Chapter 14 If I Build It. . . 137Chapter 15 Assigning Your Own Homework 148Chapter 16 Giving It a Name 163Chapter 17 Staying Close to Your Customers 168Chapter 18 You Can't Do It Alone 178Chapter 19 Finding Co-Authors 184Chapter 20 Small Wins 193Chapter 21 Big Wins 197About the Author 209
TODD CONNOR is an evangelist for an American renewal of entrepreneurship. Todd is the founder of Bunker Labs, a national entrepreneurship organization with chapters in 30 states across the U.S., that works with military veterans and military spouses who want to start their own business. He is also the founder of The Collective Academy (www.TheCollective-Academy.com), Emerson House (www.ExperienceEmerson.com), as well as other for-profit and philanthropic organizations. For speaking requests, access to additional thought leadership, or to attend workshops visit www.ThirdShiftEntrepreneur.com.