They've Got Your Number... : Data, Digits and Destiny - how the Numerati are changing our Lives

ISBN-13: 9780099507024 / Angielski / Miękka / 2009 / 256 str.

Stephen Baker

Opis

In a world teeming with data, we ourselves become the maths gurus most prized specimens. In this book, Stephen Baker takes us on a guided tour (no maths required) through an unprecedented new era, in which mathematicians are starting to map individual human behaviour.

Recenzje

Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it. Baker's smart, readable style makes this a pleasure... it's a must read for anyone who wants to understand life and business in the Google Age Chris Anderson, author of The Long Tail

O autorze

Stephen Baker began covering technology for BusinessWeek as Paris-based European correspondent 1998. He moved to New York in 2002 as acting senior editor for info tech, and is now a senior writer. He is a leader in new media at BusinessWeek and coauthor of Blogspotting.net, a blog featured as one of the 50 blogs to watch by The New York Times.