Theory and Best Practices in Science Communication Training

ISBN-13: 9780367785277 / Angielski / Miękka / 2021 / 172 str.

Todd P. Newman

Opis

This edited volume translates the growing body of research in science communication, education and journalism to inform best practices in science communication training programs around the world.

Spis treści

Part 1. The Scientist as a Strategic Communicator  1. Scientists, Trainers, and the Strategic Communication of Science  2. What Studies of Expertise and Experience Offer Science Communication Training  3. The Meaning of Public-Private Partnerships for Science Communication Research and Practice  4. Science Engagement and Social Media: Communicating Across Interests, Goals, and Platforms  Part 2. Science Communication Training Design and Assessment  5. Training Scientists to Communicate in a Changing World  6. The Challenges of Writing Science: Tools for Teaching and Assessing Written Science Communication  7. Insights for Designing Science Communication Training from Formal Science Education: Apply the Mantra and be Explicit  8. Evaluating Science Communication Training: Going Beyond Self-Reports Part 3. Future Directions for Science Communication Training  9. Abandoning the Runaway Train: Slowing Down to Draw on Lessons Learned from Health Communication Training  10. A Metro for Science Communication: Building Effective Infrastructure to Support Scientists’ Public Engagement

O autorze

Todd P. Newman is an assistant professor in the Department of Life Sciences Communication at the University of Wisconsin-Madison, USA where he teaches courses on science communication, strategic communication, and marketing. Newman is the co-author of Brand (2018) -- which examines the role of brand strategy in society, including scientific debates -- and previously conducted research on science communication training as a postdoctoral associate at the University of Connecticut and the Alan Alda Center for Communicating Science at Stony Brook University.