The promotion of Italian universities : to recruit international students

ISBN-13: 9786139964352 / Angielski

Enrico Sartor

Opis

To what extent are Italian Higher Education Institutions (HEIs) internationalised, as far as the recruitment of foreign students is concerned? What are the best marketing practices and admission procedures developed with this objective? This work examines the global market of higher education, with a special focus on the Italian university system. Though someone has listed up to 88 ways to recruit international students , the present work will primarily account for the most effective ones: agents, fairs, and on line tools.

O autorze

Sartor, Enrico
Enrico Sartor (Pordenone, 1971) has been working in Higher Education management over the last fifteen years, specialising in internationalisation, marketing, recruitment, student mobility and welcoming services.He authored "Social media as instruments of internationalisation of universities" [2019].