The practice of intrapreneurship

ISBN-13: 9786206294184 / Angielski / Miękka / 88 str.

Alain Ndedi; Florence Nisabwe

Opis

Many people confuse the word they hear regularly, entrepreneurship, with the word we'll be talking about in this book, intrapreneurship. The difference is just between ENTREPRENEURSHIP and INTRAPRENEURSHIP. But where exactly does this new word come from? The word intrapreneurship first appeared in the 1970s in the writings of Gifford and Elizabeth Pinchot. The word refers to a category of worker-entrepreneurs who have ideas and who, if they are unable to express them within their organisation, may eventually leave the company to exploit them on their own, as entrepreneurs. Intrapreneurship, in the same vein as participative innovation, a constructive approach in which employees are invited to propose innovative solutions and contribute to their implementation, makes it possible to breathe a breath of creativity, flexibility and agility into traditional organisations that tend to be complex, static or even rigid.

O autorze

Prof. Dr. Alain Ndedi is a futurist, author of some thirty books and supervisor of some twenty doctoral students. Dr Florence Nisabwe is a graduate of Charisma University in Turk and Caicos. She is an associate professor at several universities, including Charisma University (UK) and Maaron Business School in Cameroon.