The impact of demographic variables and consumershopping orientations

ISBN-13: 9786200075734 / Angielski / Miękka / 2020 / 96 str.

Haseba Hamad

Opis

This study examines the impact of demographic variables and consumer shopping orientations on the purchasing preference for different product categories in the context of online grocery shopping within the UK. It is the aim of this research to identify possible correlations between (1) demographic variables and (2) consumer shopping orientations on the (3) preference to buy certain products online to provide a more comprehensive understanding of consumers in the context of online grocery shopping. The data for this study was primarily collected from a web-based survey of consumers in the UK using a self-administered questionnaire. The quantitative data was enhanced by qualitative data in form of semi-structured interviews to enhance the quantitative results.

O autorze

Hamad, Haseba
Dr. Haseba Hamad is a lecturer at the Department of Administration, College of Administration and Economics, Salahaddin University-Erbil,Iraq. Dr. Hamad areas of research includes: B2B, E-Commerce, information system management, IT adoption, and SMEs.