ISBN-13: 9786200245878 / Angielski
The theoretical contribution of this study is investigating the mediating role of product innovation in the relationship between managerial ties and firm performance. It is noteworthy that the role of product innovation as a mediator variable in the relationship between managerial ties and firm performance has been neglected in the previous literatures. Hence, in this study, the effect of product innovation has been considered as a mediator variable based on the competitive advantage theory.