The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue

ISBN-13: 9781119716020 / Angielski / Twarda / 2021 / 352 str.

Derral Eves

Spis treści

Dedication viiForeword xiiiIntroduction xixPart I The Platform1 Try, Fail, Analyze, Adjust: A YouTube History Lesson 32 The YouTube Ecosystem 93 The YouTube AI: A Deep Learning Machine 214 The Algorithm Breakdown 27Part II The Opportunity5 Why Most YouTube Channels Fail to Succeed 416 Make Money Partnering with YouTube 577 Use Your Influence to Generate Big Money 758 The Real Power of Your Influence: Making a Difference 879 How Businesses Extend Their Reach and Drive Revenue 95Part III The YouTube Formula10 The Data-Driven, Human-Centered Formula 11511 Identify Your Audience 12712 Recon and Research 14313 Content Is King 15314 Feedback Is Queen 16915 Title and Thumbnail: Success Starts with a Click 18316 Engaging Viewers' Attention So They Watch More 21117 Creating a YouTube Content Strategy 22318 Building a Community around Your Content 25119 Optimizing, Launching, and Promoting Your Video 26920 Tweaking Your Content 28321 Try, Fail, Analyze, Adjust: Your YouTube Success 295Appendix: Free YouTube Formula Bonus Companion Course 301About the Author 303This Is Not Your Normal Acknowledgement 305Index 307

O autorze

Derral Eves is a video marketing expert, coach, and speaker. He consults some of the biggest YouTubers in the world on audience development and data-driven strategies. He is the founder of VidSummit, an exclusive annual conference for video creators and marketers. He is executive producer of the highest grossing crowdfunded movie or TV project of all time.