The Web Writer's Guide

ISBN-13: 9780240804811 / Angielski / Miękka / 2002 / 344 str.

Darlene Maciuba-Koppel;Maciuba-Koppel

Opis

Drawing on the advice of experts in the field, this text serves as a sourcebook for tips and ideas for freelance and staff writers of online content. This text provides writers of all levels with the information they need in an accessible, easy-to-use fashion. To the many dealine- and project-conscious writers out there who need to further adpat to the dynamics of digital media, this comprehensive guide serves as a guidepost.

Recenzje

"...a comprehensive review of the material to consider when writing for the World Wide Web side-by-side with important business considerations." - Rebecca C. Hall, TechnicalCommunication

"This book brings together in a relatively short space the highlights of important concepts that make for good, solid, and even great online writing." - Rebecca C. Hall, TechnicalCommunication

Spis treści

Quick Start Section; Web World Statistics; Differences in the Web World; Web Site Principles; Usability; Web Content Accessibility Guidelines; Navigation Cues; Getting Ready to Write; A Primer on Using Search Engines; Writing Content for the Web; Online writing principles; Personality; Humor; You; Stickiness; User-Generated Content; Active voice; Total Package; Credibility; Date documents; Joltage; Titles; Subheadings; Leads; Links; Lists; Long Documents; Microcontent; Content Checklist; Newspaper Style; Nielsen's (3 Step) Guidelines for writing for the Web; Wordiness; Editing Your Online Writing; E-zines; E-Mail Newsletters; Finding Online Writing Jobs; Marketing and Promoting Yourself as an Online Writer; Corporate Communication (Internets, Extranets, Intranets); E-Commerce on the Web; Copyright in the Web World; Contracts and Electronic Rights; Online News; Appendix; Online Learning; E-Books; Glossary; Index

O autorze

Darlene Maciuba-Koppel is an experienced freelance print and online writer. She has created training materials for such clients as AT&T and numerous pharmaceutical companies, including Web-based training, methods and procedures, and job aids.