The Wal-Mart Success Story

ISBN-13: 9783640420049 / Angielski / Miękka / 2009 / 26 str.

Christian Kneer

Opis

Seminar paper from the year 2005 in the subject Business economics - Trade and Distribution, grade: 1,3, Hull University Business School, language: English, comment: Funf Seiten Bibliographie, abstract: This report should call attention to the success story of Wal-Mart and reveal by using appropriate strategic framework why they are one of the most controversial companies. Subsequently, the goal of this strategic analysis is to examine Wal-Mart's quest to dominate international markets. In addition Wal-Mart's corporate identity will be discussed and several solutions to the challenges will be proposed.