Brilliant, practical, and grounded in the very latest research, this is by far the best book I've ever read on the how and why of scaling. If you care about changing the world, or just want to make better decisions in your own life, The Voltage Effect is for you. Angela Duckworth, Founder and CEO of Character Lab and New York Times bestselling author of Grit
John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. He has served on the Council of Economic Advisers and is the recipient of numerous awards and honors including the Kenneth Galbraith Award. His work has been featured in the New York Times, The Economist, Harvard Business Review, Fortune, NPR, Slate, NBC, Bloomberg, and The Washington Post. He regularly serves as a consultant to Fortune 500 companies, non-profits, start-ups and the US government, with corporate clientele including Pinterest, Virgin Airlines, Chrysler, McDonalds and Amazon. List has authored over 250 peer-reviewed journal articles, several academic books, and, with Uri Gneezy, the international bestseller The Why Axis (Public Affairs).
