The Vetrosexual - Fashion's Most Important New Shopper

ISBN-13: 9783659578472 / Angielski / Miękka / 2014 / 204 str.

Ajimal Laurence;Easters Daniel J.

Opis

This book is an investigation into the changing social, cultural and economic factors that have caused 25-34 year old men to have an increased interested in fashion and their appearance. Through a critical analysis of secondary sources, consumer questionnaires, focus group findings, and industry interviews, new consumer segments have been determined which no longer fit under the Retrosexual and Metrosexual profiles. It is established that this generation are instead part of a new profile - the Vetrosexual - whose consumer behaviour has shifted from previous generations.

O autorze

Laurence Ajimal completed her BA (Hons) degree in Fashion and Textile Management in 2014 from Nottingham Trent University. As part of this degree she also worked as a Menswear Trainee Assistant Buyer on a placement programme at Debenhams.