ISBN-13: 9780367667832 / Angielski / Miękka / 2020 / 220 str.
ISBN-13: 9780367667832 / Angielski / Miękka / 2020 / 220 str.
The Value of Events is the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation. Written by an international group of academics with expertise in the relevant fields of events, tourism, environment, sport and culture, it offers new insight into ev