The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models

ISBN-13: 9781472452566 / Angielski / Twarda / 2015 / 150 str.

Marc Sanso

Opis

Offers a comprehensive approach to competitive analysis and strategy, considering value as a central theme and from a customer based perspective. This book fully develops a disruptive new model of strategic analysis (namely the Three Dimensions of Value model) that approaches the drivers of success within a business from a value-based perspective.

Recenzje

’The Value Trail is a breath of fresh air in management literature. It gives excellent examples on how organizations should operate to survive in the current competitive landscape ensuring that customer value perceived is at the top of the pyramid.’ Albert Ros Manasanch, Supply Chain and S&OP Director, Wrigley Spain ’A radical new approach to value creation. A breakthrough contribution to strategic management. In his new book, Dr Sansó combines his deep academic knowledge with his wide experience as strategic consultant to generate a new, comprehensive framework to understand and manage the true sources of competitiveness within firms. An innovative framework to be used by senior managers, but also a must for MBAs and graduate business students.’ Xavier Ferràs, Dean, Faculty of Business & Communications, Vic University (Barcelona); Visiting Professor, ESADE Business School

Spis treści

The Value Trail

O autorze

Dr Marc Sanso, Industrial Engineer, holds a PhD (Cum Laude), an MBA from ESADE and a Masters in Marketing. With more than 10 years of international experience, his career has been focused on management consulting and cluster development. Since 2005 he has served as a senior consultant in the Catalan Agency for Business Competitiveness (Barcelona), where he has played a key role in the coordination of SME competitiveness programs, particularly those concerning the digital ecosystem. Dr Sanso is the Director of different Masters Programs and Professor of the Executive MBA at the EAE Business School, Professor at the UAB Graduate School, and frequent lecturer. As a researcher, he is primarily interested in competitive strategy.