ISBN-13: 9781472452566 / Angielski / Twarda / 2015 / 150 str.
ISBN-13: 9781472452566 / Angielski / Twarda / 2015 / 150 str.
Offers a comprehensive approach to competitive analysis and strategy, considering value as a central theme and from a customer based perspective. This book fully develops a disruptive new model of strategic analysis (namely the Three Dimensions of Value model) that approaches the drivers of success within a business from a value-based perspective.