ISBN-13: 9780367606138 / Angielski / Miękka / 2020 / 150 str.
ISBN-13: 9780367606138 / Angielski / Miękka / 2020 / 150 str.
Value stands as the ultimate trade-off between customers and companies. The Value Trail by Dr Marc Sansó develops a disruptive new model of strategic analysis based around three areas of value: Appreciation, Concentration and Predation. A central issue for most managers is how to capture customer insights and use them to deliver outstanding produc