Foreword xiPreface xiiiAcknowledgments xvPart I Introduction 1Introduction 3My Background 3Who Is This Book For? 9The Framework's Origin 10Endnote 14Part II The Venture Capital Investment Framework 15Chapter 1 The Venture Capital Investment Framework 17Startup Investing 17Chapter 2 Who = Team 23Different Paths to Success 26Curiosity Is a Must- Have for Founding Teams 27Individual or Company Growth? 30The CEO and Team Challenges 31Curiosity and ? 33Failure Is a Valued Asset 37In- Person Data 38Team Dynamics that Work 40Chapter 3 What = Problem 47Deep Questions, First Principles 49Common Sense and Bias 52You Don't Have to Solve Your Own Problem 53Finding a Problem 55Chapter 4 When = Timing 59Timing = Environment 61Specialization Leads to Success, Leading to Optionality 62Generational Timing 64Timing and Disruption 66The Rise and Fall of Companies 68Chapter 5 Where = Market 73How VCs Look at TAM 74Strategy for VCs Based on the Size of the Firm 79Calculating TAM and What Does It Imply? 81Chapter 6 Why = Solution 83Solving One Problem Really Well 85Building the Right Solution 87Building a Sustainable Business 90Chapter 7 How = Scale 91The Sales Organization 93Sales Organization and Customer Alignment 96The Technology Organization 98Chapter 8 How to Use the VCIF 101The VCIF in Action: An Investment We Made 102An Investment We Didn't Make 107Stages 112Part III Notes to Stakeholders 115Chapter 9 The Venture Capital Role 117The Basics of a Venture Capital Firm 118Winners Lose a Lot 123Metrics 126My First Trial by Fire 128Chapter 10 Notes for Students 135Three Entry- Level Career Paths in Venture 135Chapter 11 Notes for Current VCs 141VC Career Paths 141VC Career Myths 147Chapter 12 Notes for Entrepreneurs: Some Thoughts 151Chapter 13 Notes for Startup Customers 155Chapter 14 Notes for LPs: Characteristics of Some of the Best VCs 159Sector Knowledge 161Chapter 15 Long- Term Planning: Venture Capital Cycles, Optionality, Starting a VC Firm 165Venture Capital Cycles 167Optionality 168Could You Start Your Own VC Firm? 172Conclusion 175Afterword 179Glossary 181Index 185
WILLIAM LIN has spent his career close to creation and creators, as an entrepreneur, founder, innovator, and investor. Over a decade as a venture capitalist, Will started as an entry level investor and eventually became Managing Director and member of the founding team at Forgepoint Capital, a $1 billion AUM venture capital firm with roots in cybersecurity. He co-founded and is Chairman of the Security Tinkerers, a nonprofit organization that gathers information for security professionals seeking opportunities in the security community. He is now pursuing the next stage of his career as a founder of a cybersecurity startup. Will graduated from UC Berkeley and lives in the Bay Area with his life partner, dog, and cats.