The UnNoticed Entrepreneur, Book 2: Giving Entrepreneurs the Tools They Need to Get the Recognition They Deserve

ISBN-13: 9781394195343 / Angielski / Miękka / 2023

Jim James

Spis treści

Who this book is for...................................................................................ixPrologue: The Need for ThymMs........................................................... xvPart One: Storify. . . . . . . . . . . . . . . . 1Chapter One: Introduction. . . . . . . . . . . . . . . . . 2Chapter Two: The Common Path to Uncommon Successwith John Lee Dumas. . . . . . . . . . . . . . . . . . . . 5Chapter Three: The Business of Story with Park Howell. . . . 10Chapter Four: Be Distinct or Go Extinctwith Gerry Foster. . . . . . . . . . . . . . . . . . . . . 29Chapter Five: 5C's of Personal Brandingwith Michelle Griffin . . . . . . . . . . . . . . . . . . . 34Chapter Six: The 8-seconds Pitch with Martin Barnes . . . . . 40Chapter Seven: Case: Constructing a Storywith Chris Martin . . . . . . . . . . . . . . . . . . . . 46Part Two: Personalise. . . . . . . . . . . . . 51Chapter One: Introduction. . . . . . . . . . . . . . . . . 52Chapter Two: Teach Bots to Be Compassionatewith Peter Dorrington. . . . . . . . . . . . . . . . . . . 54Chapter Three: Finding the Appropriate Asia Pacificbased Journalist with Matthew Law. . . . . . . . . . . . . 62Chapter Four: Call in the PR Cavalry with Nigel Sarbutts. . . . 69Chapter Five: The One Million Media Address Bookwith Joanna Drabent. . . . . . . . . . . . . . . . . . . . 76Chapter Six: Prospecting on LinkedIn withGuillaume Portalier . . . . . . . . . . . . . . . . . . . . 80Chapter Seven: Website Personalisation at Scalewith Sander Nagtegaal. . . . . . . . . . . . . . . . . . . 85The UnNoticed.indd 11 7/13/2023 6:41:57 PMContentsxiiChapter Eight: Auto-Signature to Trust withHelga Zabalkanskaya. . . . . . . . . . . . . . . . . . . 92Chapter Nine: Inbound Marketing for Saleswith Laura L. Bernhard. . . . . . . . . . . . . . . . . . 97Chapter Ten: Personal Service Earns Praisewith Paul Hourihane . . . . . . . . . . . . . . . . . . . 101Chapter Eleven: Case: A Virtual Village for Parentswith Nitin Pandey . . . . . . . . . . . . . . . . . . . . 107Chapter Twelve: Case: Building a Toothpaste Tribewith Howard Kaufman. . . . . . . . . . . . . . . . . . 113Part Three: Engage. . . . . . . . . . . . . . 119Chapter One: Introduction. . . . . . . . . . . . . . . . 120Chapter Two: Your Voice Performancewith Jimmy Cannon . . . . . . . . . . . . . . . . . . . 122Chapter Three: The Engaging Voice with Ant Bohun. . . . . 126Chapter Four: The Power Podcasterwith Sabrina Scholkowski. . . . . . . . . . . . . . . . . 130Chapter Five: Five-Stages to DIY P.R.with Santa Rosa Beach . . . . . . . . . . . . . . . . . . 137Chapter Six: The Media Interview with Alex Greenwood. . . . 143Chapter Seven: Crisis Communicationswith Anthony Hayes . . . . . . . . . . . . . . . . . . . 148Chapter Eight: Surveys As a Source with Chris Robinson . . . 153Chapter Nine: Content from Social Impact Analyticswith Catherine Griffin. . . . . . . . . . . . . . . . . . 160Chapter Ten: The AI Content Worldwith Dr. Stylianos Kampakis. . . . . . . . . . . . . . . . 167Chapter Eleven: Case: Legally Contentwith Guatemalan Mauricio Duarte . . . . . . . . . . . . . 173Chapter Twelve: Case: Edumercials Shine onMillions of Kids with Dr. Shelley James. . . . . . . . . . . 178The UnNoticed.indd 12 7/13/2023 6:41:57 PMContentsxiiiPart Four: Amplify. . . . . . . . . . . . . . 185Chapter One: Introduction. . . . . . . . . . . . . . . . 186Chapter Two: Pitching to Journalists with Justin Goldstein . . . 188Chapter Three: Dreaming of Being on TV?with Eric Mitchell . . . . . . . . . . . . . . . . . . . . 197Chapter Four: Speaking at Events with Zachary Nadler . . . . 202Chapter Five: The Law of Reciprocitywith Cory Warfield. . . . . . . . . . . . . . . . . . . . 208Chapter Six: Avoid Podcast Fade with Sebastian Rusk. . . . . 213Chapter Seven: Get Onto Digital Platforms withArvind Murali. . . . . . . . . . . . . . . . . . . . . . 222Chapter Eight: Data and Disruptive Contentwith Colonel Aaron Perlut. . . . . . . . . . . . . . . . . 227Chapter Nine: B2B Content Marketing with Ugi Djuric. . . . 233Chapter Ten: Using Gated Content for Leadswith Omri Hurwitz. . . . . . . . . . . . . . . . . . . . 238Chapter Eleven: Leverage Online Eventswith Toni Kaufman. . . . . . . . . . . . . . . . . . . . 243Chapter Twelve: Virtual Events Online Foreverwith Mia Masson. . . . . . . . . . . . . . . . . . . . . 247Chapter Thirteen: Your Own TV Stationwith Audrey M. Wiggins. . . . . . . . . . . . . . . . . 253Chapter Fourteen: Case: Joking Apart, Amazon Rankingwith Morry Morgan. . . . . . . . . . . . . . . . . . . 257Chapter Fifteen: Case: Punk Rock Live with Drew Stone. . . . 263Part Five: Know. . . . . . . . . . . . . . . 267Chapter One: Introduction. . . . . . . . . . . . . . . . 268Chapter Two: Second Golden Martech Agewith Scott Brinker. . . . . . . . . . . . . . . . . . . . 270Chapter Three: Choosing the Martechwith Frans Riemersma. . . . . . . . . . . . . . . . . . 277The UnNoticed.indd 13 7/13/2023 6:41:57 PMContentsxivChapter Four: Bias Free Views on Behaviourwith Dr. John Ricketts . . . . . . . . . . . . . . . . . . 283Chapter Five: Social Listening as Protectionwith CHATGPT . . . . . . . . . . . . . . . . . . . . . 288Chapter Six: STOP! Don't Post Too Muchwith Bant Breen. . . . . . . . . . . . . . . . . . . . . 295Chapter Seven: Tracking Content Contextwith Ant Cousins . . . . . . . . . . . . . . . . . . . . 300Chapter Eight: Only Qualified Leads Matterwith Stapho Thienpont. . . . . . . . . . . . . . . . . . 307Chapter Nine: Case: Pew Research Centerwith Dan Morrison. . . . . . . . . . . . . . . . . . . . 312Conclusion: It's Your ThymMs Time......................................................... 317Acknowledgements............................................................................... 319About the Author.................................................................................... 321Guest Directory...................................................................................... 323Bibliography.......................................................................................... 329Index..................................................................................................... 333