The UnNoticed Entrepreneur, Book 1: Step Into the Spotlight

ISBN-13: 9780857089571 / Angielski / Miękka / 2023 / 320 str.

Jim James

Spis treści

Prologue: Fulfilling the Promise of the Entrepreneur ixWhy PR? xiPart One: Strategy 1Chapter One: Introduction 2Chapter Two: Which of the Four Villains Are You? 5Chapter Three: What is the Attitude You Can Lead With? 13Chapter Four: Should You Invest in Corporate Headshots? 20Chapter Five: Why is What You Wear Important? 24Chapter Six: The Key Considerations for Choosing a PR Agency 28Chapter Seven: How to Be Seen as an Authority in Your Industry? 34Chapter Eight: How You Could be Speaking Out? 41Chapter Nine: Who is Your Secret Army? 46Chapter Ten: What is 'Repurposing Content?' 55Chapter Eleven: When to Use Your Passion to Promote Yourself? 63Chapter Twelve: Are You Losing 31% of Sales? 67Chapter Thirteen: What is The Power of Authenticity? 72Chapter Fourteen: What is Adjacent Marketing? 82Chapter Fifteen: How to Talk Money With Investors? 89Chapter Sixteen: How to Animate Your Audience, Not Your Slides? 95Chapter Seventeen: LinkedIn Video Tips 101Chapter Eighteen: You Can Overcome SEO Challenges 106Chapter Nineteen: Can You Overcome Stage Fright? 114Chapter Twenty: Do You Have What it Takes to Be a TEDx Speaker? 120Chapter Twenty One: Self-Publishing 101: The Book Broad Explains Self-Publishing Success 125Chapter Twenty Two: When Should You Use a Ghost Writer? 133Chapter Twenty Three: Who Can Run Amazon Ads for You? 141Chapter Twenty Four: What to Look For in a Virtual Events Platform? 150Part Two: Tools 155Chapter One: Introduction 156Chapter Two: Advertising: Creating Consistency Across Franchise Networks 159Chapter Three: Media: Bringing Good 'CARMA' to Your Sales Funnel Through Proper Measurement and Media Monitoring 166Chapter Four: Text: Create Better Copy Faster -- Without Losing Human Creativity -- With This AI Copywriting Tool 172Chapter Five: Text: AI-Powered Tool Increases Engagement By 12,000% 178Chapter Six: Text: What if You Don't Have Time to Write? 184Chapter Seven: Text: Citation-Rich, SEO-Friendly Content Writer 191Chapter Eight: Text: Predictive Text Writing Tool 198Chapter Nine: Social: Mobilise Your Whole Team With Shared Content 205Chapter Ten: Social: Blockchain-Powered Hashtag Service 212Chapter Eleven: Social: Engaging the Team With Internal Social Recognition 218Chapter Twelve: Social: How to Evaluate the Credibility of Content in the Digital Space? 223Chapter Thirteen: Video: This Free Text-Based Video Editing Application Developed by 4 German Students is Worth Considering for Your Content Production 232Chapter Fourteen: Video: The Powerpoint of Online Video Creation 237Chapter Fifteen: Video: 'Gather Voices' to Make a Compelling Story 246Chapter Sixteen: Customer Service: Better Insights From Customer Feedback 251Chapter Seventeen: Customer Service: AI Software to Analyse Sentiment of Digital Content 257Part Three: Cases 265Chapter One: Introduction 266Chapter Two: Shangri-La and Other Stories 268Chapter Three: World Rowing and W WF's Kaufe River Project in Zambia Aims to Provide Clean Water and Help Hone African Rowers 277Chapter Four: Rolls-Royce is Driving Their PR With Video in Asia 281Chapter Five: What is the Benefit of Giving Back? 287Chapter Six: When is a Newswire Service Good for PR? 292Chapter Seven: Indian Film Festival for Kidz Reaches the World 300Chapter Eight: How Foreign Brands Can Compete With 60 Million Online Merchants in China? 308Chapter Nine: Travelling Through the US in an RV, This Entrepreneur Will Take You on a Journey to Financial Freedom 312Chapter Ten: Why is There no More Kimchi for Korean Media, Instead it's KakaoTalk and Naver Search? 321Chapter Eleven: Why a Podcast Could Be Part of Your Strategy? 325Chapter Twelve: Building an Entrepreneur Ecosystem 330Conclusion 337About the Author 339Guest Directory 340Bibliography 345Index 347