The Ultimatum of Pleasure: Behavioral Economics and Social Development

ISBN-13: 9780761869436 / Angielski / Twarda / 2017 / 216 str.

Arsen Dallakyan; Karlen Dallakyan

Opis

This book presents the "pleasure phenomenon" as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.