The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine

ISBN-13: 9781119787884 / Angielski / Twarda / 2021 / 368 str.

Daniel Disney

Spis treści

Foreword xiiiAbout the Author xviiIntroduction xxiiiPart 1 About LinkedIn 1Chapter 1 The History of LinkedIn 3Chapter 2 LinkedIn Free versus Premium/Sales Navigator 7Chapter 3 The Pillars of LinkedIn Success 13Part 2 The Perfect Profile 19Chapter 4 Creating a Fully Optimised LinkedIn Profile 21Chapter 5 Your Digital Suit or Dress... 29Chapter 6 Common LinkedIn Profile Mistakes 37Chapter 7 Building the Ultimate LinkedIn Profile 43Part 3 Growing Your Network 73Chapter 8 Using LinkedIn Searches 75Chapter 9 Growing Your LinkedIn Network 87Chapter 10 Sending Personalised ConnectionRequests 97Part 4 Messaging 107Chapter 11 LinkedIn Messaging 109Chapter 12 LinkedIn Message Templates 119Chapter 13 LinkedIn Audio and Video Messages 127Part 5 Content 155Chapter 14 Sharing Content on LinkedIn 157Chapter 15 Creating Content on LinkedIn 173Chapter 16 Writing Articles on LinkedIn 221Chapter 17 Creating Viral Content on LinkedIn 237Part 6 Personal Branding 245Chapter 18 Building an Industry-Leading Personal Brand 247Chapter 19 Generating Leads from LinkedIn 259Part 7 Sales Strategy 265Chapter 20 Account-Based Marketing, Managing Accounts & Building Digital Relationships 267Chapter 21 Multi-Touch Selling 271Chapter 22 LinkedIn Tools, Technology & Software 275Chapter 23 Measuring Results on LinkedIn & Your SSI Score 281Chapter 24 LinkedIn Sales Navigator Tips 285Chapter 25 The Future of Social & Digital Selling 293Chapter 26 The Prospecting Maze 299Working with Daniel Disney 311Acknowledgements 323Index 329

O autorze

Daniel Disney is an international keynote speaker, LinkedIn & Social Selling trainer and bestselling author. He is also the Founder and Owner of The Daily Sales, LinkedIn's most popular community for salespeople and sales leaders, with over 650,000 followers and growing. Daniel is on a mission to help as many businesses, sales teams and salespeople generate more leads, more pipeline, more sales, more customers and more revenue through LinkedIn.www.thedailysales.net