Scacco and Coe bring the digital into the center of research on presidential communication by uniting theories of public opinion, rhetoric, and the institutional presidency. They provide a thorough and deep understanding of presidential communication as accessible, personal, and entailing multiple platforms-as necessarily ubiquitous. This insightful analysis of how presidents communicate and the audiences they hope to reach will interest scholars of the presidency in political science, communication, and history; it is useful to scholars and accessible to their students."-Mary E. Stuckey, The Pennsylvania State University, and author of Deplorable Elections: Despicable Discourse in American Presidential Campaigns
Joshua M. Scacco is an Associate Professor of Communication at the University of South Florida. He is an expert on political communication and news media, having published more than 50 academic articles, book chapters, and public research papers as well as provided commentary for national and local news outlets.
Kevin Coe is a Professor of Communication at the University of Utah. He has published more than 50 academic articles and chapters, and is the coauthor of The God Strategy: How Religion Became a Political Weapon in America.