The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

ISBN-13: 9780739140031 / Angielski / Twarda / 2010 / 310 str.

John Hendricks

Opis

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.