The Trust Crash

ISBN-13: 9783565222575 / Angielski / Miękka / 148 str.

Sophie Hall

Opis

For a decade, the "Influencer" was the kingmaker of retail. But as marketing strategist Sophie Hall argues in "The Trust Crash," the bubble has burst. Consumers are suffering from "Influencer Fatigue," tired of the hyper-curated, filtered, and sponsored lies that dominate their feeds.Hall analyzes the "De-influencing" trend, where creators gain viral fame by telling people what not to buy. She explains the psychology of the "Parasocial Breakup"-when fans realize their favorite creator is just a walking billboard.The book is a warning to brands: The era of paying a stranger to hold your product is ending. Hall predicts a return to "Radical Authenticity" and community-led reviews. "The Trust Crash" maps the future of digital marketing in a world where perfection is no longer aspirational, but suspicious.

We stopped believing the filter. Why the influencer economy is collapsing and why consumers are finally saying "don't buy this."