The Transnational Media Corporation: Global Messages and Free Market Competition

ISBN-13: 9780805824254 / Angielski / Miękka / 1996 / 240 str.

Richard A. Gershon

Opis

Focusing on the consolidation of players in many aspects of business, including banking, aviation, insurance and mass media, this work discusses the Transnational Media Corporation and asks what makes a global corporation global? And to what extent do TNMCs affect the marketplace of ideas?

Recenzje

"...Gershon has written one of the clearest descriptions of today's TNMCs, the major influences on their operations, and their good as well as bad effects around the world."

"Overall, this is an outstanding piece of work. Professor Gershon is to be congratulated on pulling together a tremendous amount of extremely useful and hard to find information. Both experts and novices who are interested in this topic will benefit from this excellent piece of work."
—Michael O. Wirth
University of Denver

"This is an excellent book, scholarly to the extent it needs to be, but at the same time clearly written so that it provides an overall sense for the subject, a feeling if you will for why things are as they are."
—Rod Rightmire
Indiana University

Spis treści

Contents: Preface. Part I: The Transnational Media Corporation: Business and Economic Considerations. The Transnational Media Corporation and Foreign Direct Investment. Deregulation, Privatization and the Changing Global Media Environment. The Globalization of Television Trade and Distribution. The Transnational Advertising Agency: Global Messages and Free Market Competition. Telecommunications and Intelligent Networks: Managing the Transnational Corporation. Expanded Cable and Open Video Systems: Establishing a Blueprint for Broadband Residential Services. The Transnational Media Corporation: Cultural Trespass and Challenges to National Sovereignty. Part II: Transnational Media: The Players. Time Warner, Inc. The Sony Corporation. Bertelsmann A.G. The Walt Disney Company. News Corporation Ltd.

O autorze

Gershon, Richard A.