ISBN-13: 9780789001160 / Angielski / Twarda / 1997 / 280 str.
ISBN-13: 9780789001160 / Angielski / Twarda / 1997 / 280 str.
Focusing on marketing channel concepts and emphasizing the exporter rather than the government, the 15 contributions to this volume analyze the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and institutional forces at play. Annotation c. by Book News