ISBN-13: 9780316365468 / Angielski / Miękka / 1997 / 304 str.
ISBN-13: 9780316365468 / Angielski / Miękka / 1997 / 304 str.
Today's manufacturers have to create instant desire for their product, and this book shows how they play with people's minds in an attempt to sell you another bar of soap or a box of cereal.