ForewordPrefaceIntroductionPart 1: The FableChapter 1: Getting StartedBackstoryThe New InternetWhy V MattersIt's Not Just about the TechThe ChallengesWe're ReadyChapter 2: The TeamThe MeetingReflectionThe Change Agent: V CaryThe Educator: Dawn AlekThe Gamer: Tommy SeaportThe Product Manager 3.0: Johnny PoyhonanThe Strategist: Melissa PopThe Marketeer: Emma SphynxThe Tehnologist: Greg DashedThe First Get-TogetherTeam BrainstormingThe Next StepDeep TissueChapter 3: Learn and Be Curious--The TechThe Education BeginsThe Word PictureDown the Rabbit HoleThe Two-Sided MarketplaceIn the MiddleThe BlockchainWeb3 and Digital IdentityNonfungible Tokens (NFTs)The MetaverseDecentralized Autonomous Organizations (DAOs)Artificial Intelligence (AI)ConclusionChapter 4: The Use Cases--Business OutcomesUtility > HypeBlockchain Use CasesMakerDAORipplePropyCalifornia Department of Motor Vehicles (DMV)Web3 and Digital Identity Use CasesBlockchain.comBandit NetworkAtariGovernment of EstoniaMetaverse Use CasesForever 21AccentureBMWSeoul, South KoreaDAO Use CasesPizzaDAOUniswapDecentralandL'Oréal NYX Professional MakeupArtificial Intelligence (AI) ToolsUnstoppable DomainsNFT365 Podcast with Brian FanzoNFTsLazy LionsCryptoPunksTiffany & Co.Blockchain Friends Forever (BFF)Lowe'sConclusionChapter 5: The Rabbit Team PlaysLet's Get Started!Surveying the SurroundingsWant to Play a Game?Let's Go to a Virtual Conference and Concert!Setting Up a Wallet and Funding It with CryptoSecuring Your Digital Identity and Web3/Metaverse BrandingArtificial Intelligence to Augment Your SkillsChapter 6: The Metaverse Mindset--Bold Vision and Planning ToolsSummaryemPOWERment 1: Building the Rabbit TeamemPOWERment 2: Using Your Digital Identity to Brand in Web3 and the MetaverseemPOWERment 3: Building and Growing the Community with Customer ObsessionemPOWERment 4: Developing World-Class Experiences with the MetaverseemPOWERment 5: Augmenting Your Intelligence with AIPutting It All Together for the BoardPart 2: The ApplicationChapter 7: The 5 EmPOWERMENT ModelAn Overview of the ModelUnderstanding and Gaining Value from the 5 emPOWERmentsThe power of the rabbit teamThe power of your branded digital identity in Web3 and ownershipThe power of creating community through customer obsessionThe power of developing world-class experiences in the metaverseThe power of artificial intelligenceHow to Build the Rabbit TeamHow to Build Your Web3 Digital Identity as a Company or Individual BrandFor both your personal brand and your corporate brandFor an individual Web3/metaverse digital identityFor a corporate Web3/metaverse digital identityThe Community Is the Project and the Project Is the CommunityBuild World-Class Metaverse ExperiencesDon't Forget to Augment Your Intelligence with AIThe Business CaseConclusionAppendix A: GlossaryAppendix B: Additional Thoughts on DAOsTo DAO or not to DAO: That Is the QuestionDAOs as the New Membership ClubSteps to Building a DaoAbout the Author
SANDY CARTER is Chief Operating Officer of Unstoppable Domains. Previously, Sandy was the Vice President at AWS and the General Manager of Ecosystems and Startups at IBM. She is the Chairman of the Board of Girls in Tech and an adjunct professor at Carnegie Mellon University Silicon Valley. She has written five books, including Extreme Innovation.